Let’s Donuts is a vibrant and health-conscious brand delivering guilt-free indulgence through protein-rich, low-carb donuts. The brand’s identity is rooted in joy, optimism, and a childlike sense of wonder—aligned with the Innocent archetype.
The logo design reflects this cheerful personality with soft, rounded letterforms that feel approachable and light-hearted. A playful donut icon is subtly integrated into the wordmark, reinforcing the product while capturing a sense of sweetness and fun.
We carefully chose a warm and uplifting color palette to visually communicate the brand’s core values: happiness, health, and care. The logo strikes a balance between clean simplicity and expressive charm—making it instantly recognizable and scalable across digital and physical touchpoints.
Whether placed on packaging, signage, or uniforms, the Let’s Donuts logo invites customers to indulge with confidence and joy—no guilt, just smiles.
