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THE 11TH AZ GLOBAL CONSULTING INTERNATIONAL ALUMINUM CONFERENCE 2023
For AZ Global’s 2023 conference in Shanghai, “Roadmap to Success,” lil spider had the privilege of developing a cohesive and impactful event theme. Our design centered around a modern, minimalist logo that combined the imagery of an upward arrow with an intersection on a GPS map, symbolizing progress and direction. In addition to the logo, we produced a full suite of branded materials, including social media graphics, banners, and a comprehensive event booklet. Each element was thoughtfully designed to reflect the event’s focus on collaboration and innovation within the global aluminum industry as it works toward ambitious 2030 climate goals.
RTS-Golden-Ratio

Concept

RTS-Logo-Concept

COLOR PALETTE

For the conference theme color palette, we have chosen a combination of Green and Orange to create a dynamic and visually captivating identity. Green serves as the primary color, representing growth, sustainability, and the industry’s commitment to a greener future. It sets the foundation for the theme, emphasizing the importance of environmental consciousness within the aluminum sector. Orange, on the other hand, acts as a complementary color, adding vibrancy, energy, and a touch of excitement to the overall design. This contrasting combination creates a visually striking and memorable aesthetic that reflects the unique identity of the event and underscores the theme of progress and success on the roadmap ahead.
Deep Green-Cyan
  • HEX #1C8761
  • RGB 28, 135, 97
  • CMYK 79, 0, 28, 47
Orioles Orange
  • HEX #F5451A
  • RGB 245, 69, 26
  • CMYK 0, 72, 89, 4
Black
  • HEX #000000
  • RGB 0, 0, 0
  • CMYK 0, 0, 0, 100
RTS-Pattern

Conference Website

For AZ Global Consulting’s 2023 conference, we designed and developed a fully responsive and user-friendly website that served as the digital hub for the event. The landing page featured a dynamic countdown to build excitement, alongside key information about the venue, sponsors, and testimonials from past conferences. With clear calls-to-action, visitors could easily register for the event or become sponsors.
The site also included a robust set of inner pages covering the agenda, speakers, participation details, FAQs, and an overview of AZ Global Consulting’s broader services. We implemented a seamless registration process where attendees could fill out a form and complete payments securely through Stripe.
For those unable to attend, we developed a dedicated membership area where subscribers could access exclusive presentations and key conference recordings, keeping them connected to the event content.
The website was optimized for search engines, ensuring high visibility and engagement, and featured clear navigation for an intuitive user experience. To foster ongoing engagement, we integrated a newsletter signup form, allowing AZ Global Consulting to maintain communication with their audience well beyond the event.
THE 11TH AZ GLOBAL CONSULTING INTERNATIONAL ALUMINUM CONFERENCE 2023

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